Trusted Since 1957. The At-Home Spa. Italian-inspired. Timeless. Authentic.
For over 65 years, Borghese has crafted skincare that captures the essence of Italian beauty through botanicals and modern science.
15th Century
Borghese family gains the right to add the eagle to family arms by the Holy Roman Emperor for supporting Imperial causes. Today, the eagle is prominently placed in the Borghese logo.
17th Century
During the height of the family’s wealth and influence, Villa Borghese was built as the family’s home. It was designed to harmonize with the natural landscape and formal gardens offering a sense of tranquility, and to house their extensive art collection.
19th Century
Princess Marcella has her toiletries made using nourishing botanicals found in the Borghese Gardens. In addition to gardening, Marcella was passionate about charity work, specifically working with children and orphans.
1950s
Princess Marcella decided to take her ideas into the cosmetics business. Once Pope Pius XII gave the cosmetics his blessing, she had her personal chemist create samples of 8 lipsticks and asked 8 Italian designers to make outfits to match each shade. In 1956 she moves to the US.
1957
Princess Marcella Borghese launches her own line of skincare and cosmetics. She was one of the first to focus on ingredients based on natural spa therapies, the healing mud and mineral waters of Italian spa culture in Tuscany.
1980s-1990s
Borghese has become a top luxury skincare brand at prestige department stores across the US, bringing minimal skincare that delivers maximum results to generations.
1985
Borghese launches the first Fango Active Mud, a mineral-rich mud inspired by the mineral-laden volcanic hills of Tuscany, Borghese was the first to respect the synergy between health and nature, luxury and science.
Mineral-enriched mud with a blend of extracts and oils, Fango is fundamental to the Borghese beauty regimen. This mud mask treatment helps to purify, enhance skin elasticity, fight environmental pollution and smooth skin.
INSTANT RESULTS, LONG TERM BENEFITS. A pioneer in the mask category, there is nothing else quite like it. This effective spa treatment delivers results in just 5 minutes. True to the Borghese philosophy and the Italian Spa Culture, Fango is an experience made for both face and body.
2010
Borghese celebrated the 25th Anniversary of its famous Fango Active Mud Mask with the national “Do You Fango?” campaign.
2018
Borghese is introduced organically to Dr. Grace Ayensu-Danquah, Fellow of the American College of Surgeons and Skin Reconstructive Surgeon, to partner on a humanitarian project. Dr. Grace has been using Borghese and Fango Active Mud for over a decade. She becomes the Borghese Skin Expert.
2024
Borghese enters its Renaissance period globally. With groundbreaking innovation from the launch of Overnight Resurfacing Mask with AHA and BHA; and officially launches in South Africa.
2025
The iconic Advanced Fango Active Mud Mask turns 40. Borghese celebrates the original mud mask with the Art of Fango Gallery Event in New York City on March 26, 2025 and the rollout of the 1985 is calling campaign. With over 20 million jars sold, one is sold every minute.
