Borghese South Africa Launch

The Launch of Borghese’s Luxury Legacy in South Africa is Finally Here

Borghese has finally landed in South Africa with a glamorous event at De Hoek Country Hotel, inviting guests to redefine their skincare regimens with timeless Italian traditions. 19 September 2024 marked a significant milestone for our luxury Italian skincare brand, Borghese, as we officially opened our doors in South Africa. The prestigious launch was held at the exquisite De Hoek Country Hotel in Magaliesburg, a venue known for its timeless elegance and tranquil setting, evoking the charm of Italy’s own iconic villas and scenery.

The Story of Royal Heritage Behind Borghese’s Beginnings

Founded in 1957 by Princess Marcella Borghese, ours is a brand that embodies the elegance, sophistication, and opulence synonymous with the landscapes of Italy itself. Princess Marcella, inspired by her illustrious heritage and the natural beauty of Tuscan spa retreats her homeland is so well-known for, created a range of skincare products that blend rich botanicals with advanced formulations. With Borghese, South Africans can now enjoy premium skincare solutions that celebrate and enhance their natural beauty at every stage of life.

The De Hoek Country Hotel Was the Perfect Backdrop to the Day

De Hoek Country Hotel provided a picturesque setting for our launch. Known for its impeccable, world-class service offerings and scenic beauty, the venue’s spa has been a long-time advocate of Borghese products. Using our range since 2020, Spa @ Rest continues to ensure its guests experience unparalleled relaxation and skincare benefits. Their commitment to quality and refinement made this venue the perfect location to introduce our celebrated brand to the South African market in style.

The day started as a star-studded affair, bringing together an exclusive guest list of influential South African women who embody beauty, elegance, and empowerment. Among the attendees were:

• Lerato Kganyago (LKG): Actress, entrepreneur, and bold media personality. She also has experience as an MC, entrepreneur, model, and DJ.
• Leandie du Randt: Actress, presenter, motivational speaker, entrepreneur, social media influencer, and renowned author.
• Dr Tamaryn Nxumalo: Medical doctor, philanthropist, and winner of Miss South Africa 2018.
• Ndavi Nokeri: Miss South Africa 2022 winner and current model with a passion for education in South Africa.
• Dr Karishma Ramdev: Medical aesthetic doctor, model, and social media influencer passionate about her profession.
• Ayanda Thabethe: Dedicated nutritionist, TV presenter, and the Miss South Africa 2022 runner-up.
• Natasha Bonolo: Professional makeup artist and committed business owner.

The event was hosted by Relebogile Mabotja, an actress, presenter, radio host, singer, producer, writer, musical director, and executive producer of Miss South Africa 2024. Her charisma and elegance perfectly complemented the event’s tone, adding her special touch of sophistication to the proceedings. Global icons joined in on the glamorous celebrations, too. Adding international gravitas to the event were key members of our global team, including:

• Dr Grace Ayensu-Danquah: Borghese Skin Expert and renowned general surgeon specialising in Burn and Burn Reconstructive Surgery. Dr Grace Ayensu-Danquah boasts over 15 years of professional experience working with human skin and innovative skin substitutes.
• Dawn Hilarczyk: COO of Borghese and a driving force behind our brand’s renaissance and continual innovation.
• Steve Pfeiffer: Proud CEO of Borghese.

Their presence emphasised the global prestige of Borghese and our brand’s dedication to providing premium skincare solutions across continents.

Insights from the Expert’s Answers During Our Q&A Session

During the launch, guests participated in a lively Q&A session with our experts, addressing common concerns and curiosities they had about skincare:

• Adapting Skincare to Seasons and Regions: One guest asked about how to adjust skincare routines for South Africa’s diverse climates and seasons. Our experts highlighted the importance of lightweight, hydrating products like the Acqua Ristorativo Hydrating Concentrate, which contains hyaluronic acid to lock in moisture without feeling heavy – perfect for use in South Africa’s hot and humid climate. Adding a nourishing mask to your regimen can also provide extra care during seasonal transitions.
• Starting a Skincare Routine Later in Life: Another guest inquired about beginning a skincare journey later in life and what to look out for when investing in skincare. Our experts assured the audience that it’s never too late to invest in one’s daily regimen, especially in South Africa, where exposure to UVA and UVB rays, as well as environmental stressors, is high. They emphasised understanding what the skin structure requires to stay youthful and healthy, underlining the importance of clinically proven, certified formulations like ours that deliver safe and effective results.
• The Importance of Quality Formulations: Guests also learned more about how our brand’s botanical craftsmanship is paired with rigorous clinical testing. We pride ourselves on using high-quality, efficacious ingredients to create luxurious products, offering the best of Italian tradition and modern science.

Expert Product Demonstrations That Put Timeless Beauty into Action

The event featured live demonstrations of our iconic products, including the Advanced Fango Active Mud Mask for Face & Body, the Fango Delicato Mud Mask for Delicate Dry Skin, and the Radiante Revitalising Mask. Guests were treated to a closer look at the unique benefits of these formulations, which blend high-

quality, natural ingredients to cleanse, hydrate, and revitalise the skin from within. The demonstrations highlighted the versatility of our Fango masks, which are suitable for a range of skin concerns across the South African market. Guests also explored our broader product range, including serums and moisturisers, designed to offer personalised skincare solutions for anyone seeking that at-home spa experience.

Welcome to the Borghese Experience

At Borghese, we believe skincare is a journey to self-care and confidence. Our products are designed to meet the demands of modern life (which often put immense stress on the skin) while honouring the timeless principles of Italian craftsmanship. This blend of tradition and innovation is what sets us apart. We do the essential work of sourcing top ingredients and utilising advanced technology in our formulations, where every step in formulating our skincare solutions puts your skin’s health first.

The launch of Borghese in South Africa represents more than just the arrival of a luxury brand – it’s our invitation for you to embrace the beauty of self-care rituals. Those faithful to the brand have come to expect a product line that enhances their natural radiance, offering impressive, long-term results. With our focus on quality and innovation, we promise to continue our legacy of excellence within the South African market. If you didn’t make it to the launch, you can still experience the luxury of premium Italian skincare with Borghese when you reach out to us, shop for our range online, or follow along with our journey on Facebook, Instagram, and TikTok for updates and inspiration.